Innovatesphere Africa

GTM strategy is NOT Launch Strategy.

January 19, 2024

And if you’re currently lumping the two together, this post is about to change your mind: There are three main differences: 🍇 approach 🧑‍🎓 research 🚀 strategy Let’s dive in… 1 ) LAUNCH STRATEGY The goal of launch is to let your target audience know about the new product and bring people through the entire […]